Starting a Business in New Jersey – A Comprehensive Guide

How to Start a Business in New Jersey

Launching a business is a journey filled with exciting opportunities and growth potential. When it comes to turning your business idea into reality, New Jersey has plenty to offer. The state boasts a diverse economy, a vibrant business environment, and easy access to major markets. Our guide aims to provide insights into the New Jersey business landscape and beyond, touching on practical steps to get your venture off the ground.

Newark Jersey a popular city to start a businessTop Two Benefits of Starting a Business in New Jersey

  1. Strategic Location:
    New Jersey’s location is a significant advantage for businesses. It is situated at the heart of the Northeast megalopolis and provides convenient access to bustling consumer markets.
  2. Diverse Industry Sectors:
    New Jersey houses a variety of thriving industries, from technology and healthcare to manufacturing and finance, providing a wide array of opportunities for entrepreneurs.

Top Two Challenges When Starting a Business in New Jersey

  1. Cost of Living:
    New Jersey is known for its high cost of living, which may impact business expenses and employee wages.
  2. Regulatory Complexity:
    Navigating the business regulations and tax structure in New Jersey can be challenging, requiring careful planning and possible legal assistance.

Each state presents its unique blend of opportunities and hurdles. However, with thorough preparation and a keen understanding of New Jersey’s business environment, these challenges can be transformed into stepping stones toward success.

Regulatory Factors and Taxes in New Jersey

New Jersey’s regulatory factors are key in shaping its business climate. The state has various business laws and regulations that enterprises must abide by, covering aspects like labor, environment, and consumer protection. Compliance with these rules is critical and requires meticulous attention to detail.

New Jersey has a surtax of 2.5% for taxpayers who earn over $1 million in the 2023 tax year. Small businesses with an annual net income of less than $100,000 are taxed at a rate of 7.5%, while those earning under $50,000 are taxed at 6.5%. The minimum Corporation Business Tax is calculated based on gross receipts earned within New Jersey.

The current Sales Tax rate is 6.625%. If you purchase items in a specially designated Urban Enterprise Zone, the rate is half of the Sales Tax rate. However, some exceptions exist to paying sales tax, including food, clothing, drugs, and manufacturing/processing machinery and equipment. A resale exemption is also available if you plan to resell the items you purchase. Additionally, businesses may be subject to other taxes depending on the nature of the operation, such as property taxes or unemployment insurance tax.

Understanding the tax landscape is essential when planning your business finances, and it may be beneficial to seek professional advice to ensure all tax responsibilities are accurately met. This nuanced understanding of the regulatory and tax environment will set the stage for the successful operation of your business in New Jersey.

How do I Choose a Business Structure?

There are five primary types of businesses. Each type of business entity is described below.

Sole Proprietorship

A business owned and operated by one individual with no legal distinction between the business and the owner. The owner is personally responsible for all debts and liabilities of the business. Most small business owners in  New Jersey use this business type.

Limited Liability Company (LLC)

A flexible business organization that combines the liability protection of a corporation with the tax benefits and simplicity of a partnership. Owners of an LLC are called members, and their assets are typically protected from the debts and liabilities of the business. You have the flexibility to define many aspects of how your business will work in your Articles of Organization.


A type of corporation allows for pass-through taxation, meaning that profits and losses are passed through to the shareholders and reported on their tax returns. S-Corporations are limited to 100 shareholders and must meet specific eligibility requirements. An S-Corp can be particularly advantageous if the founders or investors have other income. If the business doesn’t generate a profit in any year, the shareholders can use the losses from a tax perspective.


A separate legal entity from its owners (shareholders) means that the corporation can enter into contracts, own assets, and sue or be sued. C-Corporations are subject to double taxation, meaning that the corporation and the shareholders are taxed on profits.

A Note About S-Corps and C-Corps

For both S-Corporations and C-Corporations, your business formation documents will include Articles of Incorporation, sometimes called a Corporate Charter.  The specific requirements and format of Articles of Incorporation can vary by jurisdiction. It is advisable to consult with a business attorney or online legal service such as Legal Zoom to ensure compliance with local laws and regulations when drafting and filing these documents.

Limited Liability Partnership (LLP)

A partnership that limits the personal liability of its partners. LLPs are typically used by professional service providers such as lawyers, accountants, and architects. Each partner is protected from the other partners’ wrongful acts, omissions, and negligence, but they may still be personally liable for their actions.

Distribution of Businesses

Business Type Percent of Businesses in  New Jersey
Sole Proprietorship 55-60%
Limited Liability Company (LLC) 20-25%
S-Corporation 10-12%
C-Corporation 3-5%
Limited Liability Partnership (LLP) 2-3%

The percentages may change each year based on the industry and location. Also, the data includes businesses registered in states other than New Jersey but operating within the state.

Each type of business entity has advantages and drawbacks, and the choice will largely depend on individual business needs, such as the level of liability protection required, taxation preferences, and the complexity of the business structure.

What is an Employer Identification Number – EIN?

In addition to business startups New Jersey shore is famous for relaxationDefinition of an EIN or Employer Identification Number

If you’re running a business within the United States, you’ll need to get an Employer Identification Number (EIN). This is a unique nine-digit identifier that the Internal Revenue Service (IRS) uses to keep track of your business for tax purposes. The EIN is a Federal Tax Identification Number or Federal Employer Identification Number.

Do I Need One to Start a Business in New Jersey?

To start a business in New Jersey, you must obtain an EIN. This identification number is crucial for establishing your business, hiring workers, obtaining necessary licenses, and setting up a business bank account.

How Do I Get One?

Obtaining an EIN is an easy process that can be done in a few ways. The quickest method is to apply directly on the IRS website, where you will receive the number immediately after completing the application. Alternatively, you can submit Form SS-4 to the IRS via mail or fax. If you need more information or assistance, contact the IRS at 1-800-829-4933 or visit their website at

How to Start a Business in New Jersey – Important Registrations

Registering My Business Name

The first step in establishing your business in New Jersey is officially registering your business name with the New Jersey Department of Treasury’s Division of Revenue and Enterprise Services. They can be contacted at (609) 292-9292 or visit their website at

Registering a DBA (Doing Business As) If Relevant

If your business operates under a name different from its registered name, you must file a DBA (Doing Business As) with the county clerk’s office where your business is located. New Jersey has 21 counties, each with local government services and regulations.  Certain counties in New Jersey may also have specific licensing requirements. You should consult your county clerk’s office to determine what permits or licenses may be required. Here’s a helpful directory of New Jersey’s local governments:

Registering for Payroll, State Payroll Taxes, and Unemployment Insurance

To handle payroll taxes and unemployment insurance in New Jersey, you must establish an account with the New Jersey Department of Labor and Workforce Development. Visit their website at or contact them at (609) 292-2321.

Registering for Worker’s Compensation Insurance

In New Jersey, businesses must also have worker’s compensation insurance. This insurance can be acquired from a licensed insurance carrier. If you use a payroll service they should also be able to provide worker’s comp.

Registering for Collecting Sales Tax

Businesses in New Jersey that sell taxable goods or services must register to collect sales tax. This can be accomplished on the New Jersey Division of Taxation’s website:

Registering for Income Tax

For corporate income state tax, businesses in New Jersey should register through the New Jersey Division of Revenue and Enterprise Services. They can be contacted at (609) 292-9292 or via their website:

Registering to Pay Property Tax

If your business in New Jersey requires you to pay property tax, you should contact the tax assessor’s office in your local municipality. For more information, visit the New Jersey Division of Taxation website:


Permits for Starting a Business in New Jersey

Business regulations for New Jersey are made at the state capitol building pictured hereDo I Need a Business Permit to Operate a Business in  New Jersey?

At the State Level:

Certain New Jersey businesses may need state-level permits or licenses. These can vary depending on the nature of your business. For state-level requirements, consult the New Jersey Business Action Center, a comprehensive resource for business-related permits and licenses. They can be contacted at 1-800-JERSEY-7, (866) 534-7789, or visit their website at

Check With Your City:

City-level requirements can differ from city to city in New Jersey. You should check with your city’s business or licensing department to determine the required permits or licenses. The Municipal and County Government Services website lists all municipalities in New Jersey with their contact details:
Check with the Federal Government

Certain businesses, such as broadcasting, agriculture, or aviation, may require federal licenses or permits.  For federal licensing, consult with the U.S. Small Business Administration.  You can reach them at 1-800-827-5722 or visit their website:

How do I learn about any special permits I need for my business?

Understanding what permits your business needs is crucial for complying with all regulations. When in doubt, consult with a business advisor or legal professional to ensure your bases are covered.In addition to general business licenses and permits, your business might require specialized permits, especially in industries like food service, construction, or healthcare. Here are some resources to consider:

State of New Jersey Department of Health:
You might need special permits if your business is in the healthcare or food service industries. The Department of Health has extensive information on these requirements. Their website is

New Jersey Division of Consumer Affairs:
For businesses providing professional services, such as real estate, cosmetology, or home improvement, you should check licensing requirements with the Division of Consumer Affairs. Visit their website:

.New Jersey Department of Environmental Protection:
Businesses in industries that could impact the environment might require permits from the Department of Environmental Protection. For more information, visit

Financing Options for Entrepreneurs in New Jersey

Starting a business can be thrilling. But with proper financing, even the best business ideas may take off. You could rely on personal assets or even max out your credit cards, but several other financing options are less risky and potentially more rewarding.

Financing a New Business

Finding reliable funding sources is crucial to nurturing and growing a business. Options like grants, venture capital, and angel investments can provide significant capital and business support. Not all funding sources are created equal, though, and it’s vital to conduct thorough research to identify the most beneficial and suitable financing options for your business.

SBA Loans and Microloans

The U.S. Small Business Administration (SBA) provides several loan programs designed to support the growth of small businesses. Among these are micro-loans, short-term loans that offer quick access to funds. These loans can be a lifeline for small businesses that need immediate financing to address business needs or seize opportunities. For more information on SBA microloans, visit


SBA Microlenders in New Jersey


Phone: (908) 527-1166 


Haddon Savings Bank

Phone: (856) 547-3700 


New Jersey Community Capital

Phone: (732) 640-2061 


State and Local Grants and Incentives

New Jersey offers numerous state and local grants and incentives that can assist small businesses in getting started or expanding their operations. The New Jersey Economic Development Authority (NJEDA) is a great place to start. Their website,
provides information on various programs and resources available to businesses in New Jersey.

Angel Investor Groups

Angel Investor Groups are a tremendous resource for entrepreneurs seeking to fund their ventures. They offer financial backing, often in the early stages of business growth, and can also provide essential industry knowledge, mentorship, and network connections.

In New Jersey, several Angel Investor Groups have supported local businesses. One such group is Jumpstart New Jersey Angel Network, which is a leading angel investor group in the Mid-Atlantic region. They have a significant focus on technology and life sciences companies. You can learn more about them at

Another resource is TechLaunch, a virtual business accelerator that provides seed-stage tech startups with coaching, networking opportunities, and the chance to pitch directly to investors. You can learn more about their programs at

These groups are just a few examples of the robust angel investor community in New Jersey. It’s a good idea for entrepreneurs to investigate these opportunities and identify the best fit for their business’s unique needs and goals.

Benefits of a Well-Structured Business Plan

A comprehensive business plan also prepares New Jersey businesses for regulatory requirements, tax policies, and the competitive landscape. It can help businesses anticipate changes in state regulations or fluctuations in the state’s economy, allowing them to adjust their strategies in advance. Further, with New Jersey’s competitive funding scene, a well-crafted business plan can give businesses an edge when applying for local grants, incentives, or loans.

To create a successful business in New Jersey, utilizing local resources like the New Jersey Small Business Development Centers (NJSBDC) is important. These centers help develop business plans and other services related to business growth. Furthermore, it’s crucial to regularly review and update your business plan to ensure it aligns with current market conditions and your business objectives.

Meeting Lender and Investor Expectations

Meeting lender and investor expectations are vital for any business seeking financial support. Lenders and investors are the lifelines that help companies to thrive and grow, and they have specific expectations that businesses must meet to secure their backing.

The first step towards meeting these expectations is to present a well-crafted business plan. This should articulate the business’s vision, operational strategy, market analysis, and financial projections. The business plan should convince investors and lenders of the viability and profitability of the business.

Secondly, businesses must demonstrate financial discipline and responsibility. Lenders and investors often look at the business’s financial records, credit history, and financial management practices. They want to ensure that the business can repay loans or provide a return on investment.

For businesses in New Jersey, meeting these expectations can open doors to a vast array of funding opportunities from local lenders, state grants, and incentives and attract angel investors and venture capitalists. Achieving these expectations requires strategic planning, sound financial management, and consistent performance.

Where Can I Find a Mentor to Help Me Succeed?

Mentorship is critical in setting up successful businesses, offering industry knowledge and practical guidance particularly attuned to New Jersey’s business scene. The state offers an array of organizations and platforms focused on aiding the growth of its entrepreneurs. Here are some options you might want to consider:

New Jersey SCORE:
A partner with the U.S. Small Business Administration (SBA), New Jersey SCORE provides complimentary business mentoring, cost-effective workshops, and many tools and resources to aid businesses at all growth phases. 


New Jersey Small Business Development Centers (NJSBDC):

Offering an array of services, which include assistance with formulating business plans and financial analysis, the NJSBDC is an excellent asset for both emerging and established businesses. 

Phone: (973) 353-1927 


New Jersey Women’s Business Center:

This specialized center equips female entrepreneurs with hands-on business growth training, personalized consulting, and opportunities to network and gain knowledge. 



New Jersey Economic Development Authority (NJEDA)
NJEDA fosters innovation and growth by bringing entrepreneurs together through programs and events designed to inspire and empower them. 

Phone: (609) 858-6700 


By taking advantage of these resources, entrepreneurs can gain the crucial knowledge and backing needed to successfully navigate New Jersey’s business environment.

The Economy of New Jersey

Recognizing the economic climate of New Jersey is essential for anyone considering starting a business there. This knowledge assists in making informed decisions, understanding market trends, and determining potential consumer behavior.

New Jersey Business Climate is diverseEconomic Overview

Average Household Income

In New Jersey, the median household income is approximately $89,703. This figure places the state among the highest in terms of income nationwide. High income can indicate more discretionary spending, providing opportunities for various businesses, from luxury goods to diverse dining and entertainment options.

Average Level of Education

New Jersey boasts a highly educated populace, with about 90% of those 25 and over having completed high school diplomal and approximately 40% holding a bachelor’s degree or higher. An educated population can lead to various business opportunities, including those in the technology, education, and professional services sectors.

Consumer Spending per Capita

Consumer spending per capita in New Jersey is estimated at around $52,221. This figure signifies that consumers in New Jersey have considerable purchasing power compared to other states. Businesses, especially retail ones, could benefit from this strong consumer spending capacity.

Awareness of these factors, like household income, education level, and consumer spending habits, allows entrepreneurs to align their business ideas, products, or services with market conditions. Understanding New Jersey’s economy can provide valuable insights, contribute to making strategic decisions, and ultimately set the stage for business success in the state.

Top Industries in New Jersey:

New Jersey boasts a diverse economy underpinned by various robust industries that drive its growth and competitiveness. As per the U.S. Bureau of Economic Analysis, New Jersey’s Gross Domestic Product (GDP) is approximately $682.9 billion, with critical sectors contributing significantly to this figure.

The pharmaceutical and life sciences industry is a key driver of New Jersey’s economy. Home to over 3,000 life sciences establishments, New Jersey has an industry that contributes more than $60 billion to the state’s GDP, according to Choose New Jersey Inc. Major pharmaceutical giants such as Johnson & Johnson, Novartis, and Merck have substantial operations in the state, opening avenues for ancillary businesses, from supply chain services to healthcare technology.

Finance is another sector with a substantial footprint in New Jersey. The state ranks 8th nationwide in finance and insurance sector GDP, contributing around $40 billion to the state’s economy, as reported by the U.S. Bureau of Economic Analysis. Cities like Jersey City have transformed into hubs for financial services, housing numerous national and international banks, investment firms, and fintech startups.

The manufacturing sector, especially in producing food, chemical, and electrical equipment, plays a critical role in New Jersey’s economy. New Jersey’s strategic location gives access to nearly 40% of the U.S. population within a day’s drive, facilitating the movement of goods and services.

New Jersey’s technology sector, including information technology and renewable energy, has seen encouraging growth in recent years. According to CompTIA, the tech industry contributed around $34.5 billion to the state’s GDP, indicating a thriving market for tech startups. Furthermore, the state’s focus on clean energy, aiming for 100% clean energy by 2050, implies a favorable future for businesses in the renewable energy sector.

In summary, understanding these key industries and their statistical implications can guide entrepreneurs to identify opportunities, meet market demands, and integrate their businesses successfully into New Jersey’s vibrant economy.

Network to Grow Your Business in New Jersey

Networking is a skill that most successful business owners have as one of their top talents.  Networking is a great way to improve your success and grow your personal and business reputation.  Here are a few ways to get started.

  1. Identify Complementary Businesses:
    Complementary businesses can be a boon for your enterprise in New Jersey. They can create symbiotic relationships that benefit both parties involved. For instance, a new health-food restaurant might collaborate with local organic farms, boosting the restaurant’s appeal for freshness and sustainability while providing the farms with a steady customer. Such partnerships can enhance market presence, improve product or service offerings, and increase customer reach. Hence, recognizing and aligning with complementary businesses can be a powerful strategy to ensure mutual growth and success.
  2. Leverage Workforce Talent:
    New Jersey offers a highly educated and diverse workforce that can be a significant asset for any business. As per the U.S. Census Bureau, over 38% of the state’s population holds a bachelor’s degree or higher. By leveraging this pool of talented and skilled professionals, businesses can innovate, improve operational efficiency, and gain a competitive edge. Fostering an inclusive and engaging work environment can also help retain top talent and enhance your business’s reputation as a desirable workplace.
  3. Collaborate with Industry Leaders:
    Collaborating with industry leaders can provide your business with insights, mentorship, and potential partnership opportunities. New Jersey is home to leading companies across various sectors, including pharmaceuticals, finance, and technology. Forming strategic alliances or partnerships with these leaders can help your business gain industry knowledge, improve product development, and potentially lead to shared resources and collaborative projects. This strategy can accelerate your business growth and establish your brand in the industry.

Workforce and Talent

Understanding a location’s demographic makeup and workforce trends is vital when starting or expanding a business. New Jersey’s diverse and well-educated workforce offers business opportunities across multiple sectors. By examining these demographics, companies can strategically align their business models, products, or services to cater to the specific needs of the local talent pool and the larger population.

Unemployment Rate

At 3.5%, New Jersey’s unemployment rate has consistently decreased since its peak during the COVID-19 pandemic, reflecting its economic recovery. However, up-to-date data should be consulted for the most current unemployment rate. Understanding the unemployment rate is crucial for businesses as it can affect the supply of skilled workers, wage rates, and overall market demand.

Minimum Wage

With planned annual increases, New Jersey’s minimum wage is $14.13 per hour. It’s essential to stay updated with the most recent figures as this information plays a significant role in budgeting labor costs and evaluating business feasibility, particularly for small businesses and startups.

Average Age and Demographics

Knowing New Jersey’s population’s age and demographic makeup can aid businesses in tailoring their products, services, and marketing efforts. The median age in New Jersey is around 40 years, with a relatively equal distribution of males and females. Businesses should consider these demographics when strategizing, as they could influence product demand, marketing strategies, and hiring practices.

Breakdown of People with Various Levels of Education 

Education levels can also impact business strategy. Here are approximate percentages for New Jersey’s population aged 25 and above:

  • 40% hold a bachelor’s degree or higher.
  • 90% have a high school diploma or equivalent.
  • 20% do not have a high school diploma.

Analyzing and understanding these workforce and demographic trends is essential when starting a business in New Jersey. This information provides insight into the labor market, potential customer base, and business competition, contributing to more strategic planning and increased opportunities for business success.

Top Areas of Skilled Workers for Residents of New Jersey

New Jersey boasts a diverse, skilled workforce that contributes to the state’s thriving economy. Some of the top areas with a significant concentration of skilled workers in New Jersey include healthcare, education, technology, finance, and manufacturing. The presence of these talented professionals makes the state an attractive place for entrepreneurs and businesses in these sectors.

In healthcare, New Jersey is home to some world-renowned hospitals and medical institutions, which draw in highly skilled health professionals. These include nurses, doctors, healthcare administrators, and technicians. This skilled workforce’s strong presence offers business opportunities in medical equipment supply, pharmaceuticals, healthcare IT solutions, and wellness programs.

Education is another area where New Jersey shines, with highly-ranked schools and universities. This has resulted in a pool of skilled educators and administrators, offering opportunities for businesses related to educational technology, textbook publishing, and professional development programs.

The state’s technology sector is also strong, with many IT professionals and engineers residing in New Jersey. This tech-savvy workforce provides businesses with innovative tech solutions, digital services, cybersecurity, and software development opportunities.

New Jersey has many banking, insurance, and financial consulting professionals in finance. Businesses in fintech, financial planning, and insurance services may find a ready market in the state.

Manufacturing also plays a significant role in New Jersey’s economy, with a workforce skilled in various areas, from food production to pharmaceuticals. This concentration of skilled workers offers opportunities for businesses in supply chain management, industrial equipment, and automation technology.

In conclusion, the highly skilled workforce across various sectors in New Jersey opens up a myriad of opportunities for businesses. By aligning their offerings with the skills of the local population, businesses can tap into the state’s vast potential.

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